A Holy Place Where Tradition Meets Modern FMCG Trends
27.03.2024
Although India is a land where the culinary art of traditional local cuisine is elevated to an exceptional level, it is also a place that warmly welcomes exotic tastes from Europe and America. Thanks to globalization and post-pandemic trends, the rising consumption of imported wholesale sweets and other packaged consumables has significantly increased India’s demand for fast-moving consumer goods (FMCGs). The country has enthusiastically embraced world-famous candy and snack brands such as Milka, Oreo, Mars, Snickers, Bounty, Ferrero Rocher, Lindt, Merci, Kinder Schoko-Bons, Kinder Bueno Dark, Twix, and many more.
Increased hygiene awareness following COVID-19 has also led to a surge in the consumption of laundry detergents, cleaning products, shampoos, soaps, and other hygiene essentials. Popular brands like Ariel, Lenor, Persil, and Silan have experienced notable growth in India. Recognizing this market shift, FMCG-Excellence B.V. decided to expand into the Indian market to distribute globally recognized brands to local traders and supermarket owners across Southern Asia. We’ve been warmly welcomed by Indian FMCG vendors and deeply value their loyalty — with plans to expand further into new regional territories!
FMCG-Excellence B.V.’s Success in India: 5 Reasons for Our Popularity
1.
Straightforward Communication
When you’re looking for a reliable merchant or distributor of premium imported consumer goods, loyalty and clear communication are essential. FMCG-Excellence B.V. is one of the top wholesale suppliers of FMCG products worldwide, with over a decade of experience. Our track record speaks for itself — we are committed to transparency and client care.
2.
Tailored Customer Service
Our English-speaking team of dedicated professionals is always ready to meet the specific needs of our Indian business partners. Whether you’re a small regional wholesaler or a supermarket chain, you can count on us for customized deals aligned with your business model and local market demand. We operate across multiple time zones, so assistance is always available during your working hours. Every client has a dedicated account manager ready to respond to emails and calls with precise solutions.
3.
Strong Regional Distribution Network
Since entering the Indian market, FMCG-Excellence B.V. has built a reliable logistics network that enables us to deliver goods efficiently to nearly every state in India, including:
Andhra Pradesh, Assam, Bihar, Gujarat, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, West Bengal — and many others — including the union territories of Jammu, Kashmir, and Ladakh.
4.
A Rich Portfolio of Trusted FMCG Brands
While our specialty lies in wholesale confectionery distribution, we also supply a broad range of other consumables — from hygiene products and detergents to snacks, beverages, energy drinks, and personal care items.
Some of the globally recognized brands we distribute in India include:
Lindt, Ferrero, Mars, Storck, Mondelez, Cadbury, Wrigley, Corny, Lotus Biscoff, Nestlé, Lavazza, Kimbo, Dallmayr, Illy, Jacobs, Davidoff, Lay’s, Ruffles, Doritos, Pringles, Trolli, Zaini, 7 Days, Ritter Sport, Mentos, Nuii, Algida, Pepsi, Red Bull, Hell Energy, Monster Energy, Duracell, Gillette, Old Spice, Nivea, Colgate-Palmolive, Safeguard, Bella, Gullón, Fairy, Pronto, Domestos, Dove, Pampers, Huggies, Always, Ariel, Lenor, Persil, Tide, Clin, Pur, Bref, Head & Shoulders, Cif, Rexona, Reckitt Benckiser, Silan, Coccolino, Pantene, and Mr. Proper.
5.
Labelling and Repackaging Services
To help our clients meet India’s import regulations, we provide label translation, sticker application, and package customization services — so all products arrive ready for shelf display. This saves our partners time and helps them avoid costly delays or third-party repackaging services.
Honesty, Approachability, Reliability, Adaptability — FMCG-Excellence B.V. Guarantees All These to Our Loyal Customers
At FMCG-Excellence B.V., our people-first approach, honest business practices, and timely, transparent logistics are the keys to our success. With over 10 years of global experience, we are continuously evolving to meet changing market dynamics. If you’re considering working with a new international FMCG distributor, contact our office with your inquiry. We’ll deliver a personalized quote, professional advice, and tailored recommendations to help grow your business in India — and beyond