Hunting the Easter Code – 16.04.2025
Easter remains the sparkling gem of the confectionery calendar—even in the face of rising cacao prices. But in 2025, it’s about more than just chocolate eggs.
This Easter season is all about bold new flavours, sustainable packaging, plant-based creations, and playful, exciting designs. Innovation is driving consumer engagement, creating opportunities for brands, retailers, and distributors alike.
Whether you’re a retailer, a brand looking to expand, or a trend-watcher, these are the key insights you need to stay ahead of the game.
What’s Shaping the Easter Confectionery Landscape in 2025?
1. The Conscious Consumer: Sustainability Takes Centre Stage
Today’s shoppers are more mindful of their environmental impact, and this includes their seasonal treats. The era of single-use plastic and unrecyclable foil is rapidly coming to an end. Consumers now actively seek:
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Sustainably sourced chocolate
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Recyclable and compostable packaging
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Ethical production standards
This isn’t a niche demand—it’s the new normal. Brands that embrace sustainability will resonate more powerfully with customers in 2025 and beyond.
2. Beyond Milk Chocolate: A Playground of Flavours and Textures
Consumers are no longer content with traditional chocolate flavours. The trend in 2025 is all about adventure and sensory excitement:
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Spicy dark chocolate with chilli
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Bright fruit infusions
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Unexpected savoury blends like salted caramel with toffee crunch
At FMCG-Excellence B.V., our passion for chocolate is beautifully reflected in our close partnership with Lindt & Sprüngli AG—the name synonymous with premium Swiss chocolate.
Some of the most sought-after Easter flavours are part of the Lindt Excellence range, featuring cocoa varieties from 50% to 100%, along with bold additions like mint, orange, chilli, sea salt, and coconut.
Looking to buy Lindt chocolate bars in bulk at the best wholesale prices? FMCG-Excellence B.V. is your ideal partner.
A Legacy of Swiss Chocolate: The History of Lindt
Founded in 1845 in Zurich by David Sprüngli & Son, Lindt began as a modest chocolate shop. The pivotal moment came with Rudolf Lindt’s invention of the conching process and his secret recipe, revolutionizing the texture and taste of chocolate by adding cocoa butter to the cocoa mass.
In 1899, Chocolat Sprüngli AG acquired Lindt’s factory and secret recipe, forming the now globally renowned Lindt & Sprüngli brand.
Today, Lindt operates:
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12 production plants
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Over 410 Lindt shops and cafés worldwide
Lindt Confectionery Products
Lindt’s wide range includes everything from classic chocolate bars to luxury pralines and seasonal figures.
Lindor
Launched in 1949, Lindor became iconic with the introduction of its famous truffle balls in 1982. Flavours include:
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Amber: Mangoes & Cream (Limited Edition)
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Black & Gold: Extra Dark 60%
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Blue: Dark Chocolate
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Bronze: Caramel
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Brown & Gold: Milk Chocolate with Hazelnut Chunks
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Brown: Hazelnut
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Gold & White: White Chocolate
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Hot Pink: Strawberries & Cream
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Red: Classic Milk Chocolate
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Turquoise: Coconut
Lindt Creation Range
Filled chocolate cubes such as:
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Milk Mousse
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Dark Milk Mousse
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White Milk Mousse
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Orange Mousse
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Pistachio
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Cherry/Chilli
Other Popular Lindt Brands
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Lindt Grand Noisette
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Lindt Pralines
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Lindt Master Chocolate Selection
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Lindt Fruit Selection
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Lindt Hello
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Lindt Nuxor
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Lindt Crispy Sensation
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Lindt Truffles de Luxe
Seasonal Lindt Confectionery
Lindt is a master of seasonal innovation. From the beloved Gold Bunny, which has been a part of Easter since 1952, to festive reindeers, Santas, and advent calendars for Christmas, their themed products are synonymous with premium quality and gifting.
Special treats like heart-shaped boxes and kissing bunnies are perfect for Valentine’s Day, offering sweetness and charm in every bite.
Why Buy Lindt Chocolate Wholesale from FMCG-Excellence B.V.?
Whether you’re sourcing Lindor Strawberry & Cream in bulk for a boutique store in The Netherlands, or need Lindt EXCELLENCE 70% Cocoa international distribution, FMCG-Excellence B.V. is your trusted wholesale partner.
With us, you get:
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Reliable global delivery
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Top-tier customer service
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Competitive bulk pricing
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Expert logistics support
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Access to seasonal and limited-edition lines
No matter where your business is located, we can supply your Lindt chocolate needs worldwide.
Looking Forward to a Sweet and Successful Easter 2025!
At FMCG-Excellence B.V., we believe that great chocolate creates great memories. With Lindt’s luxurious range and our dedicated distribution services, we’re ready to make Easter 2025 an unforgettable season for your business and your customers.
Contact us today for wholesale Lindt chocolate orders and let’s create something sweet—together.